Consistency is hard.
You intend to send regular emails to your audience, but things keep getting in the way. A last-minute client project. A busy week. Or you’re unsure what to write, so you put it off.
The problem? Inconsistency in email marketing doesn’t just mean you’re skipping a few emails. It can actually hurt your business in ways you might not realize. Today, I’ll share the hidden costs of being inconsistent—and why staying on track with your email marketing is more important than ever.
Your Audience Forgets About You
Here’s the thing: your audience has a lot going on. Their inbox is full of other emails, work notifications, and probably a few online shopping deals they couldn’t resist.
If you’re only showing up occasionally, they’re likely to forget who you are or why they signed up in the first place. When do they finally see your email? They might ignore it or hit that dreaded “unsubscribe” button.
The Fix: Consistent emails keep your name fresh in their minds. It’s not about spamming; it’s about showing up regularly with valuable content they look forward to.
You Lose Trust and Credibility
Imagine this: a potential client signs up for your email list because you promised weekly tips to help them grow their business. They’re excited to hear from you and start seeing results.
But then… crickets.
Weeks go by without a single email. When you finally do send something, it feels random, like an afterthought. Trust? Gone. They start wondering if you’re as reliable as you claimed to be.
The Fix: Consistency shows your audience that you’re dependable. It builds trust over time, proving you’re serious about delivering value.
Your Results Take a Hit
You’ve probably heard the saying: “Out of sight, out of mind.”
In email marketing, this translates to fewer opens, lower click-through rates, and missed sales opportunities. When your audience isn’t used to hearing from you, they’re less likely to engage when you finally do show up.
The Fix: Regular emails keep engagement levels steady. They create a rhythm that your audience can rely on, which helps build momentum for your marketing efforts.
You Waste the Effort You’ve Already Put In
Building an email list takes time and energy. You’ve worked hard to get people to sign up through lead magnets, social media, or other marketing efforts.
But if you’re inconsistent, all that effort can go to waste. An inactive list isn’t just a missed opportunity; it can also hurt your email sender’s reputation, making it harder for your emails to reach inboxes in the future.
The Fix: Treat your list like a valuable asset. Consistent emails keep your subscribers engaged and make your marketing efforts worthwhile.
So, What’s Holding You Back?
If inconsistency has been a challenge for you, you’re not alone. The good news? It’s fixable.
Start by asking yourself:
- Are you overwhelmed and unsure how to fit email marketing into your schedule?
- Do you struggle with procrastination and need someone to keep you accountable?
- Are you stuck on what to write or how to structure your emails?
The first step is recognizing the problem. The next step? Taking action.
Turn Things Around
Inconsistent email marketing doesn’t have to be your story. It’s time to show up for your audience, build trust, and see actual results.
If you’re ready to take the first step:
- Send me your next email draft. I’d love to help you refine it and stay consistent.
- Looking for an accountability partner? Let’s connect! Together, we can make email marketing a regular (and successful) part of your business strategy.
Your audience is waiting to hear from you. Let’s make sure you don’t leave them hanging.